Tollboothed

A platform that builds bespoke software for small business owners on camera, then opens every build for anyone to clone for free — "Build your own. Own it outright."

The Challenge

Creating a platform that documents bespoke software builds for small businesses and makes them cloneable as open-source templates, organised by category and business function.

The Solution

Built a show-style platform with episode tracking, an app catalogue with filtering by category and business function, and one-click cloning for each build.

Key Outcomes